In the Community
Philanthropy is a major component of Gapelii Brand's mission. As a result, our company donates 10% of all our proceeds back into the communities we serve. Although a global luxury brand, our business believes in investing and supporting the communities that support us by contributing to causes that address the most dire needs in our towns and cities today.
Our current focus for charitable donations is towards assisting families directly impacted by COVID-19 and supporting organizations, working to combat racial and systemic injustices and inequalities.
A Statement About COVID-19
Our staff at Gapelii Brand is well aware of the many difficulties facing our society today due to COVID-19. However, instead of focusing on the different challenges, we encourage everyone to use this valuable time to grow. Expand your knowledge through reading, spend time and build stronger bonds with your loved ones, encourage one another. Finally, be a positive influence. As a community, let’s do our part by staying home as much as possible, wearing masks in public and within 6 feet of others and social distancing to help limit the spread of the virus. Thank you all for your continued support. We are here praying for everyone in our communities as well as the world.
A Statement Against Social & Racial Inequality
Like several citizens throughout the country and the world, Gapelii Brand has been deeply saddened by the recent chain of tragic events surrounding the deaths of African Americans citizens and minorities in the United States as a result of police brutality, racism, hate, and inequality. Our prayers and condolences go out to the families and friends of George Floyd, Ahmaud Arbery, Breonna Taylor and all of our brothers and sisters impacted by the loss of their loved ones due to the reprehensible actions of some sworn to protect us.
We believe racial and social injustice needs to remain at the forefront of America’s national conversation and are in full support of all peaceful protests happening throughout the country and overseas against such issues by various organizations, groups and individuals. Gapelii Brand is a Black-owned business and although we do not condone the destruction and looting of local businesses, we are aware of the American people’s frustrations and acknowledge the spotlight such actions has brought to such a vital and critical issue in the United States and world. We acknowledge and respect the U.S. local governments currently working towards reform and law enforcement officers that have stood with movements such as Black Lives Matters and several others.
Like many citizens, we expect justice for George Floyd and all other minority victims in the U.S. We firmly believe this isn’t just a Black issue, but a humanity issue. We encourage as many Americans to get involved in the fight against racial and social injustice as possible. Various ways to get involved include participating in peaceful protests, donating funds directly to support organizations fighting for social change, attending and participating in town hall, school board and local government meetings, voting and praying over our country and world.
Change will come when we all learn to work together and love one another, regardless of our social differences, appearances and beliefs. At Gapelii Brand, we choose to love and support and encourage everyone to do the same.
Hobbs NAACP Branch